PRESS RELEASE // Beirut, Lebanon, May 14, 2010: The Lebanese Skateboarding Association (LSA) has partnered with Youngberry Agency, a youth marketing agency, to engage Lebanese skateboarders of all ages in conceptualizing the association’s new brand identity.
LSA is a non-for-profit, community-based organization for skateboarding enthusiasts in Lebanon that lobbies for the creation of safe public skateboard parks as well as increases public awareness about skateboarding and action sports.
Youngberry, a leading youth marketing agency in the Arab world, has designed a grassroots “Branding Workshop” program to help creative members of the skateboarding community contribute to the formation of LSA’s new brand identity.
The workshop program consists of 3 sessions that place the skateboarders in the driver’s seat as designers to create a successful brand identity for the Lebanese Skateboarding Association.
Through a simplified process, the basics of logo design and branding in general are communicated through brainstorming, ideation, visual conceptualization, sketching, and lively discussions. All LSA members and the entire community of skateboarders from the region and elsewhere will vote on the final logo options produced during the workshop. The voting will take place on LSA’s Facebook page in early June 2012. (http://www.facebook.com/skate.lb)
After the completion of the first session, Ghassan Al-Salman, a Lebanese skater, said: “I’m excited that we’re designing a visual identity that represents us, and I’m glad to be a part of this change.”
Patil Tchilinguirian, Art Director at Youngberry and also the instructor of this workshop said: “We have designed the best environment to create and present highly-personalized interactive workshop for brand building among youngsters.” She added: “Now, the following sessions will lead us to a brand identity that best represents its members, audience and culture.”
LSA cofounder, Elias Fayad, said in a statement at the first session: “Since its inception, our organization has been run by its community and we thankfully have this program in place to allow young skateboarders to influence and play a major role in creating the next big thing.”